As a ghost kitchen without a physical space to showcase our brand, we have focused on creating an attractive brand identity tailored to a young audience. Our aim is to make a lasting impression in the takeaway market by utilizing warm colors that evoke vitality and whet the appetite.
To anchor our brand identity, we have designed a captivating logo featuring a character in the shape of a wrap. This character serves as the focal point of our brand, embodying a playful and likable spirit that resonates instantly with our youthful target audience. Through this character, we convey the carefree and enjoyable experience that sets us apart.
Furthermore, we have cultivated a fresh and informal communication style that permeates all aspects of our brand, from our packaging materials such as wrapping paper and stickers. By adopting a language that is relatable and current, we strive to establish an authentic connection with our clients, mirroring their lifestyle and preferences.
Enrotlla’t. Taoyuki Cloud Kitchen Group
Branding, design, web design, merchandising social media content, social media broadcasting campaign